Press & Media

Loop: New Social Discovery App Launches Across the UK in January

After a successful soft launch in Brighton in October 2024, Loop is preparing to roll out across the UK from January 2025.

Fast facts

Loop is a UK social discovery app for spontaneous 1:1 and group meet-ups happening within the next 3 hours.

Positioning
Spontaneous social discovery

Loop helps people host or join nearby social activities and meet-ups without endless planning.

Launch story
Brighton to nationwide rollout

The product soft launched in Brighton and is set to expand across the UK from January 2025.

For media
Assets and contact ready

Use the media kit, website and direct press contact details below for coverage and enquiries.

UK launch Social discovery app Spontaneous plans within 3 hours
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Press release
London, UK • January 2025
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What makes it different

Loop is built around real-time, nearby social plans rather than endless messaging or passive browsing.

What users can do

Host or join spontaneous activities, discover shared interests nearby and meet like-minded people in real life.

Why now

The launch taps into growing demand for easier, faster and more meaningful real-world social connection.

Loop launches across the UK after Brighton soft launch

London, UK, January 2025. After a successful soft launch in Brighton in October 2024, Loop is rolling out across the UK with a clearer mission: help people turn nearby interest into real-world plans without endless planning, swiping or passive browsing.

Loop enables people to host or join nearby social activities and spontaneous meet-ups happening within the next three hours. From quick coffees and walks to shared hobbies, the product is designed around in-the-moment connection and making it easier to actually meet.

Why Loop stands out

Unlike traditional social platforms, Loop is built around immediate availability. Users can open the app, see what is happening nearby, join something that fits their mood or host their own plan without needing days of back-and-forth.

Real-time discovery Nearby plans and activities designed around the next few hours, not next month.
Shared interests first People connect through what they actually want to do, not endless profile scrolling.
Low-friction social planning Simple enough for a coffee, walk, class or casual shared activity.
Built for real life The focus stays on doing more in person rather than staying in chat forever.

“We’re thrilled with the feedback we received in Brighton. Loop is about breaking away from the digital clutter and connecting with people right here, right now. We believe social discovery should be spontaneous, not something you have to plan endlessly.”

Ryan Boyling, Co-founder & CTO

The team behind Loop

Loop is co-founded by Ryan Boyling, creator of the Countdown app, which has reached more than 60 million downloads globally. That product experience shaped Loop’s focus on simplicity, engagement and fast, intuitive user journeys.

Ryan’s background in building products that people return to again and again has been applied to a very different problem here: helping people discover social opportunities nearby and act on them in the moment.

“People have grown weary of endlessly messaging strangers with little chance of actually meeting. With Loop, we’ve made it easy to discover nearby activities, whether it’s a quick meet-up, a walk in the park or taking part in a shared hobby, all happening in the next few hours.”

Darren Newman, Co-founder & CEO

What comes next

As Loop expands across the UK, the team is continuing to evolve the product through user feedback and new features that make spontaneous socialising easier, faster and more rewarding.

The long-term ambition is to build a global platform that helps people discover meaningful, in-the-moment social experiences that can become lasting friendships.